Strategic Marketing and Communications

We believe that in order for you to communicate your green marketing projects effectively, you need to have an insight into how marketing and communications strategy can best benefit your organisation and sustainability driven projects.  You need to understand the impact of your current marketing and communication activities, and then develop strategies that more effectively communicate your key sustainability message.  We adopt an Integrated Marketing Communications (IMC) approach that interlinks with your business strategy and best reaches your consumer base. 

ZOOiD helps you achieve maximum impact by providing:

Strategic Marketing Planning & Tactical Marketing Planning and Delivery

There is a significant difference between strategic marketing and tactical marketing.  We approach marketing your project as a 3 step process: 

• Firstly, we design a marketing strategy to address your project goals and objectives
• Secondly, we create a tactical marketing plan to deliver the strategy
• Finally, we measure the results

Strategic Communications Planning and Tactical Communications Planning and Delivery

Effective communication is one of the most important elements of your sustainability project.  Think about it:  If your internal and external customers don’t have a clear idea of what you’re trying to achieve, how will you achieve your project goals?  Consider how you need to communicate your sustainability message in an increasingly competitive ‘green space’.  ZOOiD helps you achieve your goals by providing:

• Public Relations services, including media and advertising planning, scheduling and implementation
• Internal and external communications planning, scheduling and implementation
• Copywriting of marketing materials, including internal reports, brochures, flyers, advertisements, websites and so on

Marketing Audits

• Internal marketing within your organisation to achieve buy-in and understanding by employees of your sustainability driven projects
• External marketing to your customer and the media including market strategies, product strategies, pricing strategies, distribution strategies and promotion strategies

Communication Audits

• Internal communications to identify gaps in knowledge and understanding of your sustainability driven projects
• External communications including Public Relations strategy; media planning, positioning, advertising, scheduling, audience segmentation and targeting, budgeting, sponsorship