How do you create value through sustainability?


Materiality Assessment Tool

The MAT is an online survey tool that applies a structured and robust metric to materiality assessment, allowing you to easily identify your organisation’s most significant sustainability impacts, based upon stakeholder feedback.  

Developed in collaboration with sustainability psychologist Tim Cotter, from Awake, the MAT will greatly simplify your materiality assessment process. 

Gauge where improvements in your organisation’s sustainability impact can be made with the outcomes of the MAT assessment and improve your sustainability strategy year on year. 

The MAT:

  • Identifies the sustainability issues that employees and other stakeholder groups believe are most material to the organisation and also consider important to themselves
  • Measures stakeholder perception of the organisation’s sustainability performance, weighted against the importance
  • Provides a robust quantitative and qualitative analysis of performance that can be used to inform internal and external sustainability programs and strategy
  • Is a cost and resource efficient tool that will save you time and money when approaching your materiality assessment when compared with using focus groups and interviews

The MAT process:

mat process cond

Sustainability categories:

  • Responsible Business
  • Environmental
  • Customer Care
  • Economic
  • Social
  • Human Rights 

These sustainability categories can be specifically customised to your business requirements.

Example charts:


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Brisbane Airport Corporation used the MAT to undertake the materiality assessment for our FY2019 Sustainability Report. ZOOiD and Awake’s friendly, knowledgeable and professional manner helped deliver the materiality assessment in a very condensed timeframe, achieving an excellent feedback response from our stakeholders – our staff, shareholders, customers and community. As a result, we have a good understanding of what is important to our stakeholders and can better ensure our sustainability strategy addresses these aspects going forward.

Wendy Weir, Head of Environment and Sustainability, Brisbane Airport Corporation.


ZOOiD and Awake customised the MAT in order to analyse the outputs of stakeholder surveys and interviews alongside the results of a desktop review conducted by Yarra Valley Water in 2019, and inform our material sustainability topics. Insights from the analysis of our various stakeholder groups’ views has deepened our understanding of what sustainability impacts are important to these stakeholders and complemented how we plan for our next business strategy.

Alice Greenhill, Sustainability Manager, Yarra Valley Water.


In 2018, Tassal completed its second online materiality assessment using the Materiality Assessment Tool (MAT). The assessment was customised specifically for our business and provided an easy format for participants to complete online. The survey results were presented in a comprehensive report providing a representation of views from a cross section of our people with regard to importance of material topics to the business and to the individual. This tool has assisted us to inform areas for focus and importance in operating a responsibly sustainable business and to understand where performance improvements are required, thereby influencing sustainability strategy and enabling meaningful reporting.

Heidi Hansen, Sustainability Manager, Tassal Group.


Aluminium Bahrain BSC (Alba) embarked on a steep learning curve with the compilation of its second Sustainability Report (2017) and third (2018) Sustainability Report.  Using a custom-made version of the MAT for both reports allowed us to focus our efforts on what matters most to our stakeholders and that have resulted in delivering relevant and focused sustainability reports.

Eline Hilal, Senior Manager - Investor Relations & Corporate Secretary, Aluminium Bahrain.


Australian Ethical used the MAT tool in 2018 to evaluate the materiality of our sustainability topics. These prioritised topics were then used to shape the content of our 2018 sustainability report. The MAT tool allowed us to have confidence in the robustness of our assessment. From a user perspective, it was easy to use and a quick way to gather very nuanced feedback from stakeholders.

Dimity MacDonald, Communications, Australian Ethical Investment.


More Information

Download the MAT brochure
Contact us for a sample report