Tassal Group

About Tassal Group

Tassal is the largest producer and processor of fresh and value added salmon products in Australia and is one of the top 30 global salmon companies. Tassal is a publicly listed company.

The brief:

Over three years of engagement, the Tassal sustainability reporting team required guidance throughout the reporting process to ensure alignment with the GRI framework, although by design to a lesser degree each year. With strong competition in sustainability reporting in the global salmon and trout farming industry, Tassal also needed to streamline their reporting across the GRI framework and the Aquaculture Stewardship Council (ASC) reporting requirements to demonstrate best practice in reporting.

We delivered:

Sustainability Reports for 2011, 2012 and 2013 (Level B with Application Level Checks)
Mapping the GRI general guidelines and Food Processing Sector Supplement against the ASC reporting requirements
Strategic planning, data collection, copywriting and editing
Management of the Application Level Check process with the GRI head office in Amsterdam

The outcomes:

In 2014, Tassal was rated as the world’s number one salmon farming organisation in corporate, social and environmental reporting by Seafood Intelligence.com, an independent international seafood market intelligence news and information service
Tassal’s sustainability reports are used company wide as a continuous improvement tool for sustainability
Greater engagement with internal and external stakeholders
A source of pre-approved publicly available communications on a variety of business relevant topics
A central point of reference has been created for Tassal’s sustainability activities

Testimonials

"ZOOiD's workshop was very well received by the management team. What was pleasing was the level and topics of discussion that was generated within the group. Marian facilitated our first steps into formalising our stakeholder engagement to ultimately improve our sustainability reporting process."

Jenna Bowyer, Sustainability and Communications Officer

Skretting Australia

"Marian was fantastic at guiding ING DIRECT through the GRI process, helping to engage senior executives and key decision-makers in the process. She has a very pragmatic and flexible approach, maintaining a fine balance between acknowledging challenges whilst encouraging us to strive for best practice. Marian is very capable, thorough and efficient."

Fleur Townley, Sustainability Manager

ING DIRECT

“Working with ZOOiD allowed Tassal to fully express their vision for sustainability and to articulate their targets and progress in a professional and approachable format. It has been a rewarding experience from start to finish, and their level of personal service and attention to detail has been outstanding. I would highly recommend ZOOiD to any company wishing to produce a world class sustainability report.”

Linda Sams, Head of Sustainability

Tassal Group

“Marian provided the glue that created the coherence of our first and second GRI based sustainability reports, which were very well received by our stakeholders. These documents were key to sharing our story both internally and externally. ZOOID was integral in pulling the report together in a way that ensured it represented a comprehensive snapshot of sustainability activities and plans. I would recommend Marian and ZOOID to anyone seeking to start, or continue, on the journey of telling their company's sustainability story.”

Shaun Scallan, former General Manager, Corporate Social Responsibility

Australian Paper

“ZOOiD’s expertise is grounded in a deep understanding of the GRI requirements, a wealth of practical experience and a creative approach to synthesising and presenting information.”

Tom May, General Counsel & Company Secretary

Australian Ethical Investment Ltd

“ZOOiD’s professionalism, knowhow and flexibility were crucial in the success of our project. V/Line required a set of tools that truly reflected the true community service nature of our CSR activities, and ZOOiD’s team was quick to understand our programs in-depth, find the common thread and deliver the tools for us to be able to establish our Social Indicator Indices. I have no hesitation to recommend the ZOOiD team, and look forward to working with them again.”

Dora A Ugalde, former Corporate Affairs and Sustainability Manager

V/Line

“Working with ZOOiD was very easy, Marian and Marcelo embraced the Video Evaluation proposal with their wonderful generosity and expertise. I provided a very rough outline of the aim and scope of the video evaluation workshop and Marian and Marcelo undertook the rest. They produced a detailed and easy to use video evaluation guide for the workshop, a beautiful standalone documentary video and finally, delivered an engaging and succinct workshop.”

Liz Landray, Community Development Officer

City of Boroondara

“VicSuper has partnered with ZOOiD on various communication and media initiatives over the past four years. Marian is excellent to work with and strives to really understand the objectives of VicSuper in undertaking varying communication and media initiatives. Marian’s expertise, responsiveness and flexibility with demanding deadlines has ensured our partnership has been both rewarding and enjoyable.”

Tarnia Puchlenko, former Executive Manager, Marketing & Communications

VicSuper

“ZOOiD has been a great resource of information and support with creating various marketing collateral pieces for us. We have delivered several marketing pieces that have been embraced by sales, resulting in an increased level of knowledge amongst the team. By using an external agency we were able to gain insight into current sustainability practices across other sectors that may impact our business. Working with Marian has been a delight.”

Kristy Boyce, Category Manager, Paper and Consumables

Staples Australia (formerly Corporate Express Australia)

“Right from the beginning, ZOOiD was extremely professional and had a good grasp of what the project was trying to achieve. The working relationship was excellent. It was interesting from a Council point of view to deal with a marketing consultant and many things were learned throughout the process which Council has been able to apply in a number of other marketing campaigns since. Marian is an excellent person to work with, very easy going and always professional in her approach.”

Nicola Cuthbertson, Marketing Coordinator

Frankston City Council

“In the years that we engaged ZOOiD, the Sustainable Living Festival achieved outstanding media exposure. The event benefitted greatly from the professional services provided by ZOOiD. We find Marian to be a highly effective operator with an excellent approach.”

Luke Taylor, Festival Director

Sustainable Living Foundation

“Beyond Marian’s refreshing style and generous enthusiasm is her ability to clearly articulate goals and the processes required to achieve those goals. With ZOOiD, we always know what’s happening and what’s about to happen next. In a dynamic marketplace this is key. The only surprises we get are good ones. ZOOiD’s culture and professionalism make them a real pleasure to work with.”

Rod Sheppard, Managing Director

Carbon Reduction Industries (EcoSwitch)

“Marian is a very well organized consultant with a broad strategic overlay to all she does. It was a pleasure working with her and appreciated all the extra time she gave the project. She is certainly a PR agent who will go the extra distance to secure a story.”

Karl Fitzgerald, Project Coordinator

Earthsharing Australia

"Marian's knowledge and passion for the cause of sustainability were obvious and the enthusiasm shown for her work is inspiring. She is an excellent presenter who engaged the group well and provided succinct and useful information. Marian showed strong commitment to the successful undertaking of her task and our EcoBusiness participants gained valuable insights into the concept of sustainable business, with honesty and integrity around marketing."

Rebecca Lee, former Business Development Manager (Vic)

EcoSmart

"I will continue to use ZOOiD as Marian brings a flexibility, humour and doggedness to tasks to ensure a high quality outcome. Marian broke our requirements down into achievable blocks and worked within our timeframes and resourcing. Our communications materials are far better and may be an element in some of our recent successes with proposals and reports."

Bruce Easton, Director

ecovantage

“We were incredibly impressed with the level of commitment shown by ZOOiD and for the results gained through media coverage for our events. Marian’s planning and execution of her tactical action plans is incredibly efficient and she achieves great results. We highly recommend ZOOiD to other organisations looking for a company who works to often unrealistic deadlines with charm, charisma and confidence!”

Cathy Oke, former Senior Project Manager

Firestarter

"Marian approached the challenge of helping me promote sustainable living through my book 'The Conscious Cook', and public speaking events with great enthusiasm. Her skills, capacity and creativity were put to good use and have resulted in far greater reach than I could ever have managed on my own. Well crafted press releases, strategies that were sharp and canny, and sounding board discussions all helped me achieve my objectives. Book reviews, speaking opportunities and a higher profile are some of the valuable results I still enjoy today."

Giselle Wilkinson, Author

The Conscious Cook

"Marian's guidance and practical assistance have been invaluable in the development of The Green Directory and its relationships with organisations involved in the environmental sector. We look forward to a continued productive relationship with ZOOiD."

Jennifer Russell, Co-founder and Director

The Green Directory

“Marian worked exclusively with the newly established board and brought clear marketing and communication skills to the project. The final marketing and communications plan enabled VicICT4W to secure funding and launch a new and exciting service to women across Victoria. The outcomes achieved from this engagement are testament to the professionalism and capability of ZOOID.”

Nicole Dixon, former General Manager, Morpheum and former VicICT4W Founding Board Member

Tassal Group

Skretting Australia

ING DIRECT

Tassal Group

Australian Paper

Australian Ethical Investment Ltd

V/Line

City of Boroondara

VicSuper

Staples Australia (formerly Corporate Express Australia)

Frankston City Council

Sustainable Living Foundation

Carbon Reduction Industries (EcoSwitch)

Earthsharing Australia

EcoSmart

ecovantage

Firestarter

The Conscious Cook

The Green Directory

Vic ICT for Women

Quick links

Upcoming Training 2016

Follow

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Tassal Group

Skretting Australia

ING DIRECT

Tassal Group

Australian Paper

Australian Ethical Investment Ltd

V/Line

City of Boroondara

VicSuper

Staples Australia (formerly Corporate Express Australia)

Frankston City Council

Sustainable Living Foundation

Carbon Reduction Industries (EcoSwitch)

Earthsharing Australia

EcoSmart

ecovantage

Firestarter

The Conscious Cook

The Green Directory

Vic ICT for Women

Quick links

Upcoming Training 2016

Follow