Sustainability is a word that is frequently misunderstood. To sustain means to support, hold up, or keep something going. We look at sustainability as the interaction of our activities that have an impact on our environment, our society and therefore our economic wellbeing.
Unfortunately the sustainability status quo in business is not good enough. We are at a tipping point directly as a consequence of the choices that many businesses and individuals have made that negatively impact on the environment and society. This of course then has an impact on our economic health. These choices have not just happened in the past, but continue to occur today.
We can all take action. Whether it is bringing a new product to market, changing our modus operandi, or simply gaining knowledge in how we can become more sustainable. The most important thing is that we don’t go backwards.
Let ZOOiD help you communicate your sustainability actions.