Market Research

Green Streets program

Background

Village Well launched the ‘Green Streets’ program in the Rose Street Precinct in Essendon, Melbourne after the successful launch of the program in Smith Street, Collingwood. 
Village Well required completion of evaluation surveys from program participants to determine the success of the program. A limited window of time was available to complete these surveys.

ZOOiD Role:

1. Completed Green Streets evaluation surveys by telephone interview with all participants, taking care to read between the lines and extract frank responses

Results:

1. 81% survey completion rate within a 2-week time-frame
2. Prepared recommendations to Village Well incorporating Green Streets program issues highlighted during the evaluation process

Testimonial

“Marian was professional and diligent at all times during the evaluation process. We felt very comfortable with her management of the communication at this important stage of the Green Streets program, and were pleased with the feedback she was able to illicit from Green Streets participants.”

Gilbert Rochecouste, Managing Director, Village Well

Website: www.villagewell.org