Marketing/Communications/Business Development

The Green Directory (TGD) had been operational for over 12 months, providing an Australian directory of eco-friendly products and services to the consumer and business markets. While already successfully increasing their subscriber base, TDG required assistance with developing strategic partnerships with various industry segments and the media.  TGD also required help with marketing and communications development and refining website communications.

ZOOiD Role:

1. On-going marketing and communications support including PR and media activities focusing on low cost high impact media vehicles
2. Development of strategic alliances with key industry segments
3. Development and application of partner and customer activities to strengthen core relationships

Website: www.thegreendirectory.com.au