Multimedia Victoria

E-mail Print PDF
Vic ICT for Women

Background

The Victorian government wished to establish a formal Victorian Women in ICT network to support the advancement of women in the ICT (Information and Communications Technologies) industry.  The primary aim of creating the network was to establish an integral link between Victorian women employed in the ICT sector, the Victorian state government, the corporate ICT sector (large enterprise and SME’s) and the education sector in urban, rural and regional Victoria.

ZOOiD Role:

  1. Validated the initiative
  2. Proposed the best operating framework
  3. Made recommendations for implementing a sustainable framework, including  development of membership goals, and partner and alliance strategies
  4. Designed an implementation plan with associated costing analysis for an 18 month start-up period
  5. Designed a programs and events schedule for the 18 month start-up period
  6. Designed an integrated marketing and communications plan to support programs and events

Results:

  1. Steering Committee accepted final recommendations
  2. Plan presented to then Victorian Information and Communication Minister The Hon. Marsha Thompson
  3. Launch of Victorian Women in ICT program - July 2005
  4. Plan has been used as the basis for a prospectus for potential sponsors
  5. Membership numbers vastly exceeded expectations

Testimonial:

“As we were a start-up organisation focused on the participation of women in the Victorian Information and Communication (ICT) industry, ZOOID was engaged to take an initial concept through to the reality of implementation.

The ZOOID engagement included initial research, stakeholder consultation across numerous industry leaders, and strategy development for the implementation of VicICT4W; Victorian ICT for Women.

Marian worked exclusively with the newly established board and brought clear marketing and communication skills to the project. The final marketing and communications plan enabled VicICT4W to secure funding and launch a new and exciting service to women across Victoria.

The outcomes achieved from this engagement are testament to the professionalism and capability of ZOOID.”

Nicole Dixon, General Manager, Morpheum
VicICT4W Founding Board Member

Website: www.vicictforwomen.com.au