Background

Green Canary® engaged ZOOiD to revamp existing communications materials, and assist in developing key messages and communications processes.

ZOOiD Role:

1. Marketing and communications tactics and strategy defined, including development of key messaging and copy for all marketing materials including Vendor Supplier Information booklet; Catalogue; Product Sheets and Communications Style Guide
2. Editing of Green Canary® Nest News (newsletter)
3. Copy contributions to various external newsletters
4. Media liaison for radio and print media
5. Advertisement copy
6. Customer Service script creation
7. Prepared project brief for creative design partner

Results:

1. New set of marketing communications materials developed for Green Canary’s key target audiences and partners
2. Communications processes defined for key target audiences