True Cost Economics Forum

Marketing/Communications

Background:

ZOOiD was engaged to develop and deliver the media outreach program to support the True Cost Economics Forum held in July 2007.  Major components of the project included positioning key note speaker Canadian Green Party Leader Frank De Jong and the concept of True Cost Economics in the Australian context, in addition to promoting the True Cost Economics Forum.

ZOOiD Role:

1. Media outreach strategy and tactical plan development
2. Development of media kits (including media releases and alerts, biography, backgrounders)
3. Media Outreach to targeted mainstream and niche print and broadcast media
4. Edited Canadian Green Party Leader Frank de Jong’s opinion editorial
5. Liaised with high profile environmental and economic thought leaders regarding moderator and panel opportunities
6. Prepared post forum report

Results:

1. Secured Dr Richard Di Natale, Victorian Greens, as panel member
2. Radio interviews secured:
   
   1. 774 ABC Melbourne – Jon Faine morning program
   2. RRR – The Word program with Danny Blay
   3. 3WBC – Sustainable Options with Viarnne Mischon
3. Print media:
   1. MX newspaper – ‘We’ll be ‘waste dump’’, by Inga Gilchrist

Testimonial:

“Marian is a very well organized consultant with a broad strategic overlay to all she does. It was a pleasure working with her and appreciated all the extra time she gave the project. She is certainly a PR agent who will go the extra distance to secure a story.”

Karl Fitzgerald, Project Coordinator
Earthsharing Australia

Website: www.earthsharing.org.au