Background:
Following the success of Australian Greens Leader Senator Bob Brown's photographic exhibitions in Tasmania, a supporting exhibition was planned for Melbourne's Span Gallery. The exhibition featured inspirational images of nature and rural life in Tasmania, taken over the forty years that Senator Brown has spent as a recreational photographer. The aim of the exhibition was to raise funds for the Victorian Greens' 2007 Federal election campaign.
ZOOiD Role:
- Developed and delivered media outreach program for print and broadcast media
- Developed media kit
- Identified and arranged cost effective advertising opportunities to attract media, potential buyers of artwork and the general public
- Provided copy for and edited print advertisements
- Provided copy for and edited community radio announcements
- Identified and arranged cost free arts and events listing
- Provided media monitoring services
Results:
Media coverage included editorial pieces in The Age, Inpress and BNews, and broadcast interview with Senator Bob Brown on 3WBC.