Marian Gruber, Founder and Director
Marian is a highly motivated lateral thinker with many years of practical expertise in marketing and communications strategy development and program implementation in both the national and international arena. Prior to founding ZOOiD, Marian completed a Bachelor of Science in Australian Environmental Studies (AES), fuelling a long-standing desire to gain substantial knowledge in an area that so directly affects individuals and global communities through our everyday activities.
After spending a number of years in the corporate sector, Marian was driven to undertake activity that would ‘give back’ to communities and individuals. She founded ZOOiD to bridge the communication gap that existed between marketers, environmental professionals and the public in working towards a sustainable future.
Her goals are to:
- Maintain the integrity of marketing and communications practices in the burgeoning sustainability arena
- Engage with organisations that are ethical and striving towards sustainability as the key tenet to their operations
- Champion sustainability practices and reporting as the norm in Australian organisations
Marian holds a Graduate Diploma in Marketing (RMIT); Bachelor of Science (Australian Environment Studies (Griffith University), and a Certificate IV in Training and Assessment. She is an Associate Fellow and Victorian Councillor with the Australian Marketing Institute and a recognised Certified Practicing Marketer (CPM).Marian is also a member of the Public Relations Institute of Australia (PRIA).
In addition to her work with ZOOiD, Marian lectures in sustainability, marketing, communications and management in the TAFE sector, setting up a future generation of quality and ethically minded marketing, communications and management professionals. Marian was involved in the curriculum development of the Certificate IV and Diploma in Business (Marketing) at an international training college in Melbourne.
Prior to establishing ZOOiD, Marian spent six years with a global IT company, holding positions including National Marketing Manager and Asia Pacific Communications Manager.



