We believe that for ZOOiD to provide an excellent service to you, we also need to support and be supported by relevant professional associations and interest groups.  This helps us to ensure that we’re on top of the latest issues and trends in marketing, communications, sustainability reporting and environmental and social issues.

ZOOiD is an Organisational Stakeholder (OS) of the Global Reporting Initiative (GRI).  Marian Gruber, ZOOiD Director, is an Associate Fellow of the Australian Marketing Institute (AMI) and accredited Certified Practicing Marketer (CPM).  Marian is also a member of the Public Relations Institute of Australia (PRIA).

More information about these organisations:

Global Reporting Initiative (GRI)

The Global Reporting Initiative is a large multi-stakeholder network of thousands of experts, in dozens of countries worldwide, who participate in GRI’s working groups and governance bodies, use the GRI Guidelines to report, access information in GRI-based reports, or contribute to develop the Reporting Framework in other ways – both formally and informally.

ZOOiD is an Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process.

Australian Marketing Institute (AMI)

The AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries. Through AMI’s unified voice, the Institute has established strong links with business, academia and government to become the voice of the marketing profession.  The AMI has established a Code of Professional Conduct for marketers.

The AMI's leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation for practicing marketers.

About the Certified Practicing Marketer (CPM) Accreditation

CPM is the peak professional benchmark for marketers. CPM is recognition of both formal education and successful application of marketing knowledge and skills.  The CPM is a mark of:

1. Excellence in the marketing profession, balancing practical experience and conceptual thinking
2. Continued leading professional development and networking
3. Promotes the profession of marketing by recognising only qualified practitioners of marketing

PRIA is the peak body for public relations and communications professionals in Australia.  Individuals are required to meet strict criteria for full professional membership.  All members are required to make a personal written commitment to a stringent Code of Ethics.